This coastal village is seven miles south of New Quay with a population of 800. It lies in the narrow Hawen valley and the earliest parts of the village with the church are hidden from the sea by a turn of the valley so that it cannot be seen from the sea.
The village around the beach, together with a small seaport, was developed from the mid C18th. Nearby is the Urdd Gobaith Cymru centre where generation after generation of Welsh children have spent a holiday. The extensive range of sports and leisure facilities on offer at the centre, including a dry ski slope and pony trekking, are available to visitors.